Posts Tagged "Simon Sinek"

Buy-ology 101: Why start with why?

May 06 2010

Want to know why Apple is so successful? Or why you’ve never heard of Samuel Pierpoint Langley? “People don’t buy what you do. They buy why you do it.” That’s the crux of Simon Sinek’s secret of the golden circle, as he explains it during this brilliant TED presentation. The…