Buy-ology 101: Why start with why?

May 6, 2010

Want to know why Apple is so successful? Or why you’ve never heard of Samuel Pierpoint Langley?

“People don’t buy what you do. They buy why you do it.”
That’s the crux of Simon Sinek’s secret of the golden circle, as he explains it during this brilliant TED presentation.

The goal, says Simon Sinek, is not to sell people what you have. Instead, sell them what you believe.

Want the secret to inspiring your customers and employees?
Watch the video. You won’t be disappointed.

Thanks to @guykawasaki (who thanked @joemoreno) for posting this to HolyKaw.

1 Comment. Leave new

I enjoyed this article so much, I even decided to share the link with a couple of my friends in the consulting arena.

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