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The Danger in Selling What You Can’t Deliver
By Laura Walsh On November 1, 2009 · Leave a Comment · In Behavioral Bias, Customer Experience, Marketing, Sales
The H1N1 vaccine shortage is a big ole sales SNAFU.
The Centers for Disease Control (CDC), an agency of the U.S. government, just sold us a product it can’t deliver. The vaccine shortage has left thousands anxious, confused, or just plain annoyed.
It’s also left a lasting [...]
