PowerPoint Tip #1: It’s a big MISTAK not to spelcheek your work.
This is one of the funniest presentations I’ve ever seen on how NOT to use PowerPoint.

What’s the best thing about watching Don McMillan explain how “speling erors make you look stupider”? You’ll laugh and learn.

Some insist PowerPoint [...]

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Did you know there are roughly 228,000 words in the English language?
Yet, we use the same ones over and over again in our marketing content.
I’m no saint. I, too, have been guilty of using jargon in the past.

But marketing jargon is like a mirage in the [...]

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Read Atul Gawande’s stunning article on the cost of healthcare in America and you’ll start to understand why.

Gawande set out to discover why such a large discrepancy in medical costs existed between two US communities with similar demographics.

What did he find out that got President Obama’s attention?
1. [...]

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When it comes to Twitter, Hubspot is definitely doing something right.

A B2B company that offers inbound marketing software to smaller businesses, Hubspot has been hugely successful using Twitter to generate new leads.

And, would you believe they’re willing to share their secrets with you?
Check out its How [...]

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Do you Twitter?

My B2B clients are asking: “How should I use Twitter?” It frustrates me that I don’t have a definitive answer.

Twitter is a no-brainer for B2C brands like Comcast, Starbucks or iPhone. Consumers are hungry for help setting up their cable modems, for the [...]

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