Wordwealthy

How to customize a corporate AP Stylebook

Laura Walsh — Fri, 04 Jun 2010 13:40:11 +0000

Did you see AP Stylebook finally added social media guidelines?
It prompted me to take a closer look at AP’s site.

I couldn’t help but think of the effort companies put into creating their own style guides.
In many cases, the end results seem redundant to the guidelines set [...]

Buy-ology 101: Why start with why?

Laura Walsh — Thu, 06 May 2010 16:46:52 +0000

Want to know why Apple is so successful? Or why you’ve never heard of Samuel Pierpoint Langley?

“People don’t buy what you do. They buy why you do it.”
That’s the crux of Simon Sinek’s secret of the golden circle, as he explains it during this brilliant TED presentation.

The [...]

Is your marketing solution your biggest problem?

Laura Walsh — Fri, 12 Mar 2010 19:16:43 +0000

Guest blogger: The following was written by a brilliant guy, Sean D’Souza. Sean runs Psychotactics.com. If you’re a marketer or small business owner who wants to understand how buyers think, check it out.

Is Your Marketing Solution Your Biggest Problem?

Have you had current or potential customers die on you while you’re [...]

5 Tips on Writing Whitepapers that Make a Splash

Laura Walsh — Sun, 28 Feb 2010 20:30:46 +0000

Want credibility? Just write a whitepaper.
Whoa, not so fast.

Many companies have valuable info and advice to offer, but fail to deliver it in a way that’s easy for readers to digest.

Which makes me ask, “Why waste time and money writing papers that go unread or, [...]

The Danger in Selling What You Can’t Deliver

Laura Walsh — Sun, 01 Nov 2009 06:01:17 +0000

The H1N1 vaccine shortage is a big ole sales SNAFU.
The Centers for Disease Control (CDC), an agency of the U.S. government, just sold us a product it can’t deliver. The vaccine shortage has left thousands anxious, confused, or just plain annoyed.

It’s also left a lasting [...]

Hilarious Look at How Not to Use Powerpoint

Laura Walsh — Mon, 19 Oct 2009 17:59:27 +0000

PowerPoint Tip #1: It’s a big MISTAK not to spelcheek your work.
This is one of the funniest presentations I’ve ever seen on how NOT to use PowerPoint.

What’s the best thing about watching Don McMillan explain how “speling erors make you look stupider”? You’ll laugh and learn.

Some insist PowerPoint [...]

4 Words You Should Never Use in Marketing Content

Laura Walsh — Thu, 13 Aug 2009 18:23:45 +0000

Did you know there are roughly 228,000 words in the English language?
Yet, we use the same ones over and over again in our marketing content.
I’m no saint. I, too, have been guilty of using jargon in the past.

But marketing jargon is like a mirage in the [...]

Why Money Can’t be Your Only Bottom Line

Laura Walsh — Tue, 16 Jun 2009 20:27:50 +0000

Read Atul Gawande’s stunning article on the cost of healthcare in America and you’ll start to understand why.

Gawande set out to discover why such a large discrepancy in medical costs existed between two US communities with similar demographics.

What did he find out that got President Obama’s attention?
1. [...]

How do you tweet for leads in a B2B world?

Laura Walsh — Fri, 05 Jun 2009 20:29:46 +0000

When it comes to Twitter, Hubspot is definitely doing something right.

A B2B company that offers inbound marketing software to smaller businesses, Hubspot has been hugely successful using Twitter to generate new leads.

And, would you believe they’re willing to share their secrets with you?
Check out its How [...]

Twitter Me Curious: Are B2B Companies Using It?

Laura Walsh — Thu, 05 Feb 2009 21:03:56 +0000

Do you Twitter?

My B2B clients are asking: “How should I use Twitter?” It frustrates me that I don’t have a definitive answer.

Twitter is a no-brainer for B2C brands like Comcast, Starbucks or iPhone. Consumers are hungry for help setting up their cable modems, for the [...]