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Want credibility? Just write a whitepaper.
Whoa, not so fast.
Many companies have valuable info and advice to offer, but fail to deliver it in a way that’s easy for readers to digest.
Which makes me ask, “Why waste time and money writing papers that go unread or, [...]
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Read Atul Gawande’s stunning article on the cost of healthcare in America and you’ll start to understand why.
Gawande set out to discover why such a large discrepancy in medical costs existed between two US communities with similar demographics.
What did he find out that got President Obama’s attention?
1. [...]
If you’re a fan of The Tipping Point or Freakonomics, pick up the latest release from Tim Harford, economist and author of the previously published The Undercover Economist.
The “irrationality of human behavior” is not a new topic. But Harford turns the concept on its head, revealing how logical [...]
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