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When it comes to Twitter, Hubspot is definitely doing something right.

A B2B company that offers inbound marketing software to smaller businesses, Hubspot has been hugely successful using Twitter to generate new leads.

And, would you believe they’re willing to share their secrets with you?
Check out its How [...]

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Do you Twitter?

My B2B clients are asking: “How should I use Twitter?” It frustrates me that I don’t have a definitive answer.

Twitter is a no-brainer for B2C brands like Comcast, Starbucks or iPhone. Consumers are hungry for help setting up their cable modems, for the [...]

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