Currently viewing the category: "Marketing"

Want to know why Apple is so successful? Or why you’ve never heard of Samuel Pierpoint Langley?

“People don’t buy what you do. They buy why you do it.”
That’s the crux of Simon Sinek’s secret of the golden circle, as he explains it during this brilliant TED presentation.

The [...]

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Guest blogger: The following was written by a brilliant guy, Sean D’Souza. Sean runs Psychotactics.com. If you’re a marketer or small business owner who wants to understand how buyers think, check it out.

Is Your Marketing Solution Your Biggest Problem?

Have you had current or potential customers die on you while you’re [...]

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The H1N1 vaccine shortage is a big ole sales SNAFU.
The Centers for Disease Control (CDC), an agency of the U.S. government, just sold us a product it can’t deliver. The vaccine shortage has left thousands anxious, confused, or just plain annoyed.

It’s also left a lasting [...]

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PowerPoint Tip #1: It’s a big MISTAK not to spelcheek your work.
This is one of the funniest presentations I’ve ever seen on how NOT to use PowerPoint.

What’s the best thing about watching Don McMillan explain how “speling erors make you look stupider”? You’ll laugh and learn.

Some insist PowerPoint [...]

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Do you Twitter?

My B2B clients are asking: “How should I use Twitter?” It frustrates me that I don’t have a definitive answer.

Twitter is a no-brainer for B2C brands like Comcast, Starbucks or iPhone. Consumers are hungry for help setting up their cable modems, for the [...]

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