Posts by: Laura Walsh
Want to know why Apple is so successful? Or why you’ve never heard of Samuel Pierpoint Langley?
“People don’t buy what you do. They buy why you do it.”
That’s the crux of Simon Sinek’s secret of the golden circle, as he explains it during this brilliant TED presentation.
The [...]
More... →Guest blogger: The following was written by a brilliant guy, Sean D’Souza. Sean runs Psychotactics.com. If you’re a marketer or small business owner who wants to understand how buyers think, check it out.
Is Your Marketing Solution Your Biggest Problem?
Have you had current or potential customers die on you while you’re [...]
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Want credibility? Just write a whitepaper.
Whoa, not so fast.
Many companies have valuable info and advice to offer, but fail to deliver it in a way that’s easy for readers to digest.
Which makes me ask, “Why waste time and money writing papers that go unread or, [...]
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The H1N1 vaccine shortage is a big ole sales SNAFU.
The Centers for Disease Control (CDC), an agency of the U.S. government, just sold us a product it can’t deliver. The vaccine shortage has left thousands anxious, confused, or just plain annoyed.
It’s also left a lasting [...]
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