Posts by: Laura Walsh
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How to customize a corporate AP Stylebook

By On June 4, 2010 · Leave a Comment · In Uncategorized


Did you see AP Stylebook finally added social media guidelines?
It prompted me to take a closer look at AP’s site.

I couldn’t help but think of the effort companies put into creating their own style guides.
In many cases, the end results seem redundant to the guidelines set [...]

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Buy-ology 101: Why start with why?

By On May 6, 2010 · Leave a Comment · In Customer Experience, Marketing

Want to know why Apple is so successful? Or why you’ve never heard of Samuel Pierpoint Langley?

“People don’t buy what you do. They buy why you do it.”
That’s the crux of Simon Sinek’s secret of the golden circle, as he explains it during this brilliant TED presentation.

The [...]

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Is your marketing solution your biggest problem?

By On March 12, 2010 · Leave a Comment · In Advertising, Customer Experience, Marketing, Sales, Target Markets

Guest blogger: The following was written by a brilliant guy, Sean D’Souza. Sean runs Psychotactics.com. If you’re a marketer or small business owner who wants to understand how buyers think, check it out.

Is Your Marketing Solution Your Biggest Problem?

Have you had current or potential customers die on you while you’re [...]

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5 Tips on Writing Whitepapers that Make a Splash

By On February 28, 2010 · Leave a Comment · In Uncategorized


Want credibility? Just write a whitepaper.
Whoa, not so fast.

Many companies have valuable info and advice to offer, but fail to deliver it in a way that’s easy for readers to digest.

Which makes me ask, “Why waste time and money writing papers that go unread or, [...]

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The Danger in Selling What You Can’t Deliver

By On November 1, 2009 · Leave a Comment · In Behavioral Bias, Customer Experience, Marketing, Sales


The H1N1 vaccine shortage is a big ole sales SNAFU.
The Centers for Disease Control (CDC), an agency of the U.S. government, just sold us a product it can’t deliver. The vaccine shortage has left thousands anxious, confused, or just plain annoyed.

It’s also left a lasting [...]

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