Laura Walsh

Marketing Writer and Content Strategy Consultant

I have nearly 15 years of experience creating marketing strategies and content for financial, technology and professional services companies.

Wordwealthy Consulting
President, 2008 – Current

Founded and operate business writing and marketing consulting organization.
Deliver content strategy and writing services to companies across the financial, professional services, high tech and education sectors.

Intrepid Learning
Director of Marketing 2010 – 2011

Built new marketing infrastructure to support a sophisticated demand generation program.
Implemented and integrated marketing automation software to optimize lead generation and opportunity tracking.
Drove creation of contemporary brand vision and positioning.
Architected an integrated content marketing strategy to drive improved SEO, increased web traffic and higher number of marketing-qualified leads.

State Street Global Advisors
Senior Marketing Manager, Customer Education, 2006-2008

Conceived, designed and implemented first-ever online university for financial intermediaries.
Developed hundreds of pieces of educational content (e.g.,articles, whitepapers and book chapters.

Senior Editor & Writer, 2003-2006

Researched, wrote and edited more than 100 research papers and marketing collateral.
Translated subject matter experts’ knowledge into clear, cogent and marketable copy.
Founded strategic partnership with Knowledge@Wharton at the Wharton School of University of Pennsylvania.

EMC Documentum, Inc. (formerly e-Room Technology)
Manager, Partner and Interactive Marketing, 2002-2003

Authored and proofed web content for Alliance Partner and Interactive Marketing websites.
Wrote marketing and ad copy to drive leads and event participation across four industry verticals.

Created marketing collateral and wrote web copy for national and international technology analyst conferences.
Structured sponsorship options and pricing, based on industry benchmarking research.

Fact City, Inc.
Product Marketing Manager, 2000-2001

Researched and recommended competitive differentiation and product enhancement strategies for enterprise search application.
Identified and communicated usability issues to drive product and feature enhancements.

Developed marketing programs for supply chain solutions services, the sales of which drove nearly 30 percent of the organization’s revenue.
Created sales support programs, including proposals, presentations and sales collateral.

Marketing-Communications Specialist, 1998-1999

Authored the 1999 KPMG LLP worldwide interactive recruiting presentation script.
Produced marketing and sales collateral to support service/product launches.
Developed and delivered a strategic product launch template for 50-person marketing organization.

Communications Coordinator, 1997-1998

Wrote and edited marketing collateral and sales proposals for Enterprise Resource Planning practices.
Authored and distributed four monthly e-newsletters to over 2000 consultants worldwide.
Received two awards of merit for excellence in performance.

University of Pennsylvania
B.A., English Literature, Cum Laude with High Honors, May 1997