Laura Walsh

Marketing Writer and Content Strategy Consultant

I have more than 13 years of experience creating marketing and sales content for financial, technology and professional services companies.

Professional Experience

Wordwealthy Consulting
President & Senior Writer, 2008-Present
〮Founded and operate business writing and marketing consulting organization.
〮Deliver content strategy and writing services to companies across the financial, professional services, high tech and education sectors.

State Street Global Advisors
Senior Marketing Manager, Customer Education, 2006-2008
〮Designed and implemented comprehensive online university for financial intermediaries.
〮Wrote and edited hundreds of pieces of educational content, including articles, whitepapers and book chapters.

Senior Editor & Writer, 2003-2006
〮Researched, wrote and edited more than 100 research papers and marketing collateral.
〮Interviewed subject matter experts and translated their knowledge into clear, cogent and marketable copy.
〮Forged strategic partnership with Knowledge@Wharton at the Wharton School of University of Pennsylvania.

EMC Documentum, Inc. (formerly e-Room Technology)
Manager, Partner and Interactive Marketing, 2002-2003
〮Wrote marketing and advertising copy for online and in-person seminars across 4 industry verticals.
〮Authored and proofed web content for Alliance Partner and Interactive Marketing websites.

Forrester Research (formerly Giga Information Group)
Sponsorship Marketing Manager, 2001-2002
〮Created marketing collateral and wrote web copy for national and international technology analyst conferences.
〮Structured sponsorship options and pricing, based on industry benchmarking research.

Fact City, Inc.
Product Marketing Manager, 2000-2001
〮Researched and recommended competitive differentiation and product enhancement strategies for enterprise search application.
〮Identified and communicated usability issues to drive product and feature enhancements.

Bearing Point (formerly KPMG Consulting, Inc.)
Marketing Manager, 1999-2000
〮Developed marketing programs for supply chain solutions services, the sales of which drove nearly 30 percent of the organization’s revenue.
〮Created sales support programs, including proposals, presentations and sales collateral.

Marketing-Communications Specialist, 1998-1999
〮Authored the 1999 KPMG LLP worldwide interactive recruiting presentation script.
〮Produced marketing and sales collateral to support service/product launches.
〮Developed and delivered a strategic product launch template for 50-person marketing organization.

Communications Coordinator, 1997-1998
〮Wrote and edited marketing collateral and sales proposals for the Enterprise Resource Planning practices.
〮Authored and distributed four monthly electronic newsletters to over 2000 consultants worldwide.
〮Received two awards of merit for excellence in performance.

Education and Honors

University of Pennsylvania
B.A., English Literature, Cum Laude with High Honors, May 1997
Recipient of L. Barry Pick Prize for Best Undergraduate English Thesis